With more people going online in today’s world for various businesses, digital marketing has gained immense popularity and has become a requirement for businesses. This blog will exactly help you understand what it is, its types, and of course its importance in today’s online world. 

What is digital marketing? Definition

Digital marketing simply means promoting your business, its brand, and services, etc. online through various digital channels like laptops, mobiles, iPads, desktop computers, etc. It includes SEO, content marketing, email marketing, PPC, social media marketing, building compelling landing pages or websites, through mobile apps or even creating online ads to reach out to the business’s target audience and convert them into possible customers.

If done effectively, it can easily help you get in touch with an online target audience and get better visibility of your business and brand through enhanced engagement, clicks, and of course conversions. 

The main difference between traditional and digital marketing lies in the channels both use and the costs incurred on these campaigns. Traditional marketing uses offline channels like TV or radio, whereas, digital marketing primarily uses internet tools. The traditional method tends to be expensive while the digital promotions are highly cost effective.

What is the difference between traditional and digital marketing?

Another important distinction between the two methods is that the digital one helps you contact a target audience who is interested in your product or service. It helps you see outcomes in real-time. This way of marketing helps you structure your promotions better because you can exactly know which audience is buying from your business and which set is watching the campaign but not ready to buy. 

Finally, traditional marketing is restricted to a geographical region. On the other hand, digital advertisement campaigns have a wider reach and even get access to a global audience through the online world.

What are the different types of digital marketing?

Let’s now consider the various types of online marketing that can be used by your business to impress a global audience and help your business improve customer conversions.

Content Marketing

Every single effort that your business makes to promote its product or services through online content is called content marketing. It often includes SEO, paid searches, paid social media marketing, etc. The following types of online content contain content marketing:

• Blogs
• White papers
• Online Videos
• Infographics
• eBooks

Search Engine Optimization (SEO)

Simply put, SEO is the process of carefully structuring and optimizing your website’s web pages in such a way that your website achieves the best possible rank on Search Engine Result Pages (SERP). This rank is obtained when a person searches for a product or service related to your business on search engines like Google.

Paid social and Paid Search Advertising

Paid social ads are the ad campaigns that you run on social media platforms like Instagram, Facebook, LinkedIn, etc., and paid search advertising is all that you see on SERPs when you perform a search query on that particular search engine. Marketers and advertisers create paid social ads for the chosen social media platform or SERPs for a particular search engine and compete with other businesses for positions here.

Affiliate Marketing

In this type, businesses get to third-party websites to promote their products and services to the target audience. Affiliate marketing includes:

• Registrations
• Subscriptions
• Email Signups
• Sale subscriptions

Email Marketing

The marketing campaigns or business advertising that is performed through emails is categorized as email marketing. Any marketing or product/service-related promotion done through emails is included in this category.

Mobile Marketing

This type promotes business brands, products, or services through mobile devices and is called mobile marketing. Push notifications, MMS, SMS, social media posts, newsletters, emails, etc. are all mobile marketing ways.

Social Media Marketing

Digital marketing campaigns or promotions that increase brand awareness include social media posts, videos, memes, reels, static posts, testimonials, stories, trending posts, etc. If done properly, social media marketing can help your business lower its advertising and marketing costs to a large extent. 

What is the importance of digital marketing?

The importance of digital marketing lies in various facts that it helps get the attention of a target audience in a cost-effective way who spend an immense time on the internet. It helps reduce businesses’ marketing campaign budgets to a large extent. It allows personal-level marketing through personalized emails and subscriptions. It also helps instant results and optimizes accordingly reducing ad costs.

It is of immense help to small businesses by pinning them against the brick-and-mortar firms with a small advertising and marketing budget. It gives control to these businesses by allowing them to decide who reads their messages. It not only gives superb control to businesses on target audience but also helps in tracking their ads and talking to their customers. 

These online marketing campaigns help influence the purchase decision-making process of customers who buy things online and allow your business to make use of marketing techniques that exhibit individual respect for its customers.

Digital marketing campaigns are here to stay and help businesses improve their sales by reaching out to target business audiences and covert them into customers!

Get in touch with our Digital Marketing Team Now!